Content marketing playbooks for operators who sell expertise
Storytime is the content marketing studio for agency owners, SaaS founders, executive coaches, fractional executives, and management consultants. Every guide below is written for one of those five audiences — positioning, cadence, formats, and the specific mechanics that turn publishing into pipeline.
How to Get Started with Content Marketing (And What to Expect)
A foundational guide to content marketing for founders, consultants, coaches, and operators. Learn the mechanics, the realistic timeline, and the specific week-by-week expectations before you publish your first post.
Read the guide →For Agency Owners
Positioning, lead generation, and LinkedIn content playbooks for founders running marketing, content, and creative agencies.
Thought Leadership for Agency Founders: Positioning Your Agency as the Expert
How marketing agency founders build genuine thought leadership on LinkedIn — without sounding like every other "insights" post in the feed.
Agency LinkedIn Newsletter Strategy: Turning Readers Into Retainers
The complete playbook for launching and running a LinkedIn newsletter that turns agency audience members into signed retainers.
Agency Owner Content Calendar: 90 Days of LinkedIn Posts
A complete 90-day LinkedIn content calendar for marketing agency owners — themes, post types, and batching rhythm you can copy today.
Agency Owner Lead Generation on LinkedIn: A Practical System
A complete, practical lead generation system for agency owners on LinkedIn — content, outbound, conversion, and the measurement that ties it together.
Personal Branding for Agency Owners: Why the Founder's Voice Matters
Why the agency founder's personal brand outperforms the agency brand every time — and how to build one without becoming a full-time influencer.
30 LinkedIn Post Ideas for Agency Owners
Thirty battle-tested LinkedIn post ideas for marketing agency owners — specific prompts you can turn into pipeline-generating content today.
Video Content for Agency Owners: Turn Process Into Proof
The practical video content playbook for marketing agency owners — how to turn client calls, Looms, and team meetings into LinkedIn pipeline.
LinkedIn for Agency Owners: Win Clients by Showing Your Work
The practical LinkedIn playbook for marketing agency owners who want to turn content into pipeline without becoming full-time creators.
Marketing Agency Case Study Content: Win New Clients With Your Old Ones
How to turn your agency's existing client work into LinkedIn case study content that wins new business — a complete playbook with templates.
Marketing Agency Client Acquisition: LinkedIn Content That Actually Converts
The content-driven client acquisition system for marketing agencies — how to turn LinkedIn posts into discovery calls into signed retainers.
For SaaS Founders
Founder-led content, demand generation, and launch strategies for pre-seed to Series B SaaS operators.
SaaS Case Study Content for LinkedIn: Making Your Customers the Hero
How SaaS founders should structure customer case study content for LinkedIn — turning wins into story-driven posts that drive pipeline.
SaaS Founder Content Calendar: A Weekly Cadence That Actually Works
A realistic weekly content calendar for SaaS founders who want to post consistently on LinkedIn without it eating their week.
B2B SaaS Demand Generation via LinkedIn Content: A Founder's Guide
How B2B SaaS founders build demand generation engines on LinkedIn — turning founder content into measurable pipeline and inbound demos.
Founder-Led Content for SaaS: How to Post When You're Also Running the Company
A realistic system for SaaS founders who want to run a founder-led content engine without sacrificing the rest of the company.
LinkedIn Strategy for SaaS Founders: The Content Flywheel That Drives Pipeline
A complete LinkedIn strategy for SaaS founders who want to turn founder voice into real B2B pipeline, not vanity metrics.
How SaaS Founders Build a Personal Brand on LinkedIn
A practical framework for SaaS founders building a personal brand on LinkedIn that drives trust, pipeline, and category authority.
40 LinkedIn Post Ideas for SaaS Founders (With Real Examples)
40 specific, battle-tested LinkedIn post ideas for SaaS founders — each with a real example opener and when to use it.
Thought Leadership for SaaS Founders: How to Actually Stand Out
A working definition of SaaS thought leadership, and a specific playbook for founders who want to build category authority without sounding like everyone else.
Video Content for SaaS Founders: From Founder Updates to Product Demos
A practical guide for SaaS founders on building video content for LinkedIn — founder updates, demos, customer stories, and more.
How to Launch a SaaS Product on LinkedIn: A Founder's Playbook
A step-by-step playbook for launching a SaaS product on LinkedIn — pre-launch, launch day, and the critical 30 days after.
For Executive Coaches
Client acquisition, pricing, and thought leadership tactics for coaches working with senior leaders.
Executive Coach Client Acquisition: Filling Your Pipeline With LinkedIn Content
A step-by-step system for executive coach client acquisition using LinkedIn content, short video, and inbound flywheels that compound over time.
Executive Coach Content Calendar: A 90-Day LinkedIn Plan
A 90-day LinkedIn content calendar for executive coaches — weekly themes, post types, and a sustainable batching workflow for busy practitioners.
Executive Coach Lead Generation on LinkedIn: A Step-by-Step System
A step-by-step lead generation system for executive coaches on LinkedIn — without cold outreach, ads, or sleazy funnels. Pure inbound.
How to Price and Position as a Premium Executive Coach Using LinkedIn Content
How executive coaches can use LinkedIn content to justify premium pricing and position themselves at the top of their niche without feeling salesy.
LinkedIn for Executive Coaches: How to Attract C-Suite Clients With Content
How executive coaches can use LinkedIn content to attract C-suite clients without cold outreach. Frameworks, post ideas, and a video playbook that actually works.
LinkedIn Newsletter Strategy for Executive Coaches
How executive coaches can build a high-impact LinkedIn newsletter — format, cadence, and a framework for turning subscribers into premium clients.
30 LinkedIn Post Ideas for Executive Coaches (That Actually Attract Senior Leaders)
30 battle-tested LinkedIn post ideas for executive coaches — organized by pillar, with examples written for C-suite and senior leader audiences.
Personal Branding for Executive Coaches: Stand Out in a Crowded Market
A practical guide to personal branding for executive coaches — how to position, differentiate, and build a memorable brand that attracts senior clients.
Thought Leadership for Executive Coaches: How to Become the Go-To Voice in Your Niche
How executive coaches build real thought leadership — not influencer noise — to become the go-to voice in their niche and attract senior clients.
Video Content for Executive Coaches: A Practical LinkedIn Playbook
A practical video content playbook for executive coaches on LinkedIn — formats, recording workflows, and how to repurpose long content into short clips.
For Fractional Executives
Building a full client roster from LinkedIn — CFO, CMO, COO, and other fractional leadership playbooks.
Fractional CFO LinkedIn Content: Build Authority Without Compliance Headaches
How fractional CFOs can post authoritative LinkedIn content — frameworks, formats, and compliance-safe topics that attract founder clients.
Fractional CMO LinkedIn Strategy: How to Build a Full Client Roster From Content
A tactical LinkedIn playbook for fractional CMOs — positioning, content cadence, and pipeline building that fills your roster without cold outreach.
Fractional COO Personal Brand: Showing Operational Expertise Without Giving Away the Playbook
How fractional COOs build a powerful personal brand on LinkedIn without commoditizing their expertise — a practical playbook for ops leaders.
Fractional Executive Case Study Content: The Credibility Multiplier
How fractional CxOs can turn engagements into case study content that drives pipeline — without violating confidentiality or sounding like a brag post.
Fractional Executive Content Calendar: A 90-Day LinkedIn Plan That Fits Between Clients
A realistic 90-day LinkedIn content calendar for fractional CxOs — weekly themes, post formats, and a workflow that fits into 90 minutes per week.
Fractional Executive Lead Generation on LinkedIn
A realistic lead generation playbook for fractional CxOs on LinkedIn — no cold spam, just content-driven pipeline that compounds over 90 days.
30 LinkedIn Post Ideas for Fractional Executives
30 ready-to-use LinkedIn post ideas for fractional CMOs, CFOs, COOs, and CTOs — organized by intent and designed to attract real client conversations.
Thought Leadership for Fractional Executives: Where Expertise Meets Visibility
Thought leadership is the single highest-leverage activity for fractional executives — here's how to build it without sounding like a LinkedIn influencer.
Video Content for Fractional Executives: The Highest-Signal Content You Can Post
Video is the highest-signal content format for fractional CxOs on LinkedIn — here's how to produce it consistently without an editor or studio.
LinkedIn for Fractional Executives: Your Content Is Your Resume, Rolodex, and Pitch Deck
Why fractional CMOs, CFOs, COOs, and CTOs win clients through LinkedIn content — and how to build a pipeline without burning 20 hours a week.
For Management Consultants
Independent consultant credibility, case studies, and the post-to-proposal pipeline for boutique and solo consultants.
How Independent Consultants Build Credibility on LinkedIn (Without a Big Firm Behind Them)
A practical guide for independent management consultants building credibility on LinkedIn without the institutional backing of a top-tier firm.
LinkedIn for Management Consultants: Turn Expertise Into Pipeline
How management consultants can use LinkedIn to turn hard-won expertise into consistent client pipeline without turning into an influencer.
Management Consultant Case Study Content: Turn Client Wins Into Pipeline
How to turn consulting engagements into anonymized, publishable case study content that builds authority and generates pipeline on LinkedIn.
Management Consultant Client Acquisition: How to Get Clients From LinkedIn
A practical, non-salesy playbook for management consultants who want to consistently acquire clients from LinkedIn without cold outreach.
Management Consultant Content Calendar: 90 Days of High-Value LinkedIn Posts
A ready-to-use 90-day LinkedIn content calendar for management consultants, with post types, weekly rhythms, and prompts that convert.
Management Consultant Lead Generation on LinkedIn: A Practical System
A practical, non-salesy LinkedIn lead generation system designed specifically for management consultants who want predictable pipeline.
Personal Branding for Management Consultants: From Generic to Go-To Expert
A practical guide to building a personal brand as a management consultant — how to go from generic advisor to the obvious go-to expert.
30 LinkedIn Post Ideas for Management Consultants
30 specific, battle-tested LinkedIn post ideas for management consultants — with examples, angles, and prompts you can ship this week.
Thought Leadership for Management Consultants: Build Authority That Converts
How management consultants can build genuine thought leadership on LinkedIn that attracts real clients — not just likes.
Video Content for Management Consultants on LinkedIn
A practical guide to video content for management consultants on LinkedIn — why it works, how to do it without a studio, and what actually converts.
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